How to get your orthodontist website ranked higher seo for orthodontists
Post by: / April 26, 2021

How to Get Your Orthodontist Website Ranked Higher: SEO for Orthodontists

Are you an Orthodontist struggling to get your website ranked higher in Google? Duptronics has an incredible track record built on results and relationships with many Orthodontists. Why would you need SEO for Orthodontists when you already have so many referring dentists and parents? Let us explain…

What is SEO?

A search engine is a machine that scans the web for information that it then puts on a list that tells us what’s relevant to us. However, these lists are tailored to us as individuals and what is relevant for one person may be irrelevant to another. The opposite of this is commonly referred to as targeted indexing. SEO for Orthodontists is targeted indexing and it is how you get your website up in the first page of search results. This also explains why you want to promote your website rather than think that simply hosting a dentistry school will do. To get your website ranked higher in Google you must have an SEO team that works hard to target your website with exactly what it is that Google’s algorithms are looking for.

Why do Orthodontists need SEO and why does it matter?

Because Orthodontists have to take the initiative and be the ones who develop and maintain a ranking for their website. Let’s face it. There’s only so much time and energy that you can put into developing a website. In the age of social media, it’s really difficult to see results with a brand new website. But for a small business owner and owner of an existing business, having a website is a no brainer. How is an Orthodontist different from a Dentist? Although Orthodontists and Dentists both treat teeth and use braces, there are some noticeable differences. For example, the term ‘Orthodontist’ is older and refers to a person who deals with patients with abnormally shaped, excessively-tooth outgrowth or diseases of the teeth or jaw.

How do I know if my orthodontist’s website is on the first page for Google?

A few months ago I asked my own dentist if he thought that the first page for Google was important for a website ranking. He replied “when you think about it, what the heck does the first page of Google have to do with an orthodontist’s website? Even if the website is on the first page of Google, most people don’t have a clue about dentists’ websites. You’ve got to place your website on the second page.” I asked him for an example of what’s on the second page of Google. He replied “the second page is your landing page. The important thing is that your landing page should have a sign-up link for a patient referral program. Don’t forget to place your website’s URL on your social media profile. At first, as I set out on my Google search, I kept getting tons of backlinks from dentists.

Why SEO for Orthodontist is Important?

In addition to providing you with an accessible website, a great SEO strategy will allow you to gain inbound links to your website from popular industry articles, new dental blogs, and more. This will generate inbound traffic and therefore bring more referral business your way. To learn how to get your Orthodontist’s website ranked higher in Google search results, let’s have a look at what kind of SEO tactics you should use for each section of the website. Pediatric Dentistry Search Engine Optimization (SEO) for Pediatric Dentistry is extremely important for your dental practice. If you want to appeal to children who are searching for your services, search engine optimization is the best way to attract their attention and get them to book an appointment with you.


Every person or business needs to hire SEO experts or use SEO tools to help boost their SEO and overall traffic. Make sure your site is easy to find and share so you can make a bigger name for yourself and attract more patients!

How do we keep so many clients you may ask? It’s easy, we don’t have long-term contracts and we work to the best of our ability to keep things transparent and open! Contact us today for your FREE consultation.